Business Seminar
Speaker: OHBA Toshiharu (TAKARA BIO INC.)
Title: Striving to provide the company’s unique technologies to new markets and
customers as a marketing manager
– Development of COVID-19 diagnostic kit and regulatory submissions –
Date&Time: 29 Jun. (Thu.) 2023, 15:00-16:30
Venue: Conference room (6F) , Honjo North 2 (Medical Education & Library Building), Honjo Campus, Kumamoto University
*This seminar can also be attended through ZOOM.
You can find the Zoom meeting ID and password
“HIGO企業・行政セミナー/ HIGO Business and Governmental Seminar” on Moodle.
https://md.kumamoto-u.ac.jp/course/view.php?id=84771
＊Remote Simultaneous Interpretation available
Abstract:
In business, we are always required to provide unique technologies to new markets and customers in line with changing circumstances. During the pandemic of the coronavirus disease of 2019 (COVID-19), Takara Bio communicated with the national research institutes and the competent authorities for regulatory submissions, coordinated with the research and development section and the manufacturing section of the company, and implemented clinical performance studies in collaboration with a university hospital to solve the social problem of a shortage of test kits for diagnosis of COVID-19 . As a result, it could supply a substantial quantity of PCR (polymerase chain reaction) test kits to society. In this seminar, I will describe how Takara Bio, whose core business is laboratory reagents and contract research services based on cutting-edge biotechnologies, has entered the COVID-19 diagnostic field, sharing my three-year experience in this field as a marketing manager.
Poster PDF: 230629bs
※ We will continue to implement measures to prevent the spread of new coronavirus infection.
・Please refrain from participating if you have cold symptoms.
・Wearing a mask is optional. (Depending on the situation, we may ask you to wear a mask.)
Email address for correspondance： higo-program[atmark]jimu.kumamoto-u.ac.jp （[atmark]→@）
