Governmental Seminar

 

 

Speaker:  YANAGIDA Kiyoko  (Director, Faculty of Contemporary Culture,Shokei University)

Title:  Discussion on the contribution of Kumamoto’s mascot character Kumamon to regional branding

 

 

 

Date&Time:  21 Nov. (Thu.) 2024, 15：00- 16：30

Venue: 　General Education Building 4F C401, Kurokami North Campus, Kumamoto University

* This seminar can also be attended through Zoom.
Zoom ID and password
“HIGO企業・行政セミナー/ HIGO Business and Governmental Seminar（2024年度～）” on Moodle.
https://md.kumamoto-u.ac.jp/course/view.php?id=119852
＊Remote Simultaneous Interpretation available

 

Abstract:

Kumamoto’s mascot character Kumamon remains well-known and popular, in contrast to many other municipal mascot characters whose popularity is declining. Although Kumamon-related goods have continuously broken sales records, does Kumamon really contribute to Kumamoto’s regional branding?

In this seminar, we will review the history of Kumamon from its birth, survey its past branding strategies, and discuss the contribution of Kumamon to regional branding and Kumamon’s sustainability.

 

Poster PDF: 20241121gs

 

 

 

 

Email address for correspondance：

higo-program[atmark]jimu.kumamoto-u.ac.jp （[atmark]→@）